Hi Giada and Sauman. Thanks for chatting with us! How are you both?
I’m good, thanks!
I’m good too. Thank you!
Could you tell us a bit about your creative practice?
I am very experimental. I like to start by sketching out my ideas and then I move onto digital. I love exploring new technologies, and I strive to find constructive and stimulating work to test my creative limits.
I used to work mostly on book designs aka something purely 2D. But nowadays I work a lot more with animation, which is amazing because sounds and movements are great dimensions to visualise some abstract concepts.
Recently I've started to do more exhibitions that involve a bit of spatial design. I feel like it’s easier to get inspired by the (even the same) surroundings if you get to change a discipline from time to time.
How has COVID-19, or 2020 in general, impacted your creativity and mental wellbeing?
It’s been a tough year! I am a very organised person (or, at least, I like to think so), and being thrown into this “unknown mess” was very challenging for me – especially job-wise, not having regular work made everything harder. But I appreciate that I am privileged in many ways, and lots of people have had it harder than me.
I have been lucky enough that my work isn't affected by COVID much, on the contrary, it actually gets busier some of the days. But still, working from home, cutting off 90% of the social lives, means that I have much more me-time.
I did get (very) bored and (a bit) frustrated for a while but quite quickly I think I became more productive than usual. It’s also because of the pandemic I realise how privileged working as a designer is – it's much more versatile than many other professions.
What have you changed in your life lately to make it more enjoyable?
I go for long walks through local green spaces throughout the day. That really helps with mental health. Also, I love to cook and I’ve been loving making Ottolenghi’s recipes.
I started doing pottery – thought it’d be nice to my eyes and find something enjoyable to do without looking at the screens. I also finally learned to cycle! Bye public transport! 😷
As an industry, how do you think we can better support creatives and their mental health? How do we bring about Collective Hope?
I think we can all help each other: whether one works in a big agency, in a small team or as a freelancer, we should be checking in on each other more often. Just being kinder to each other. Asking someone how they are doing goes a long way.
Many platforms are doing creative talks / collaborative projects / mentorship etc. etc. on social media more often during the pandemic. I personally quite enjoy those, either joining or just watching. It’s always nice to create something together or to simply just connect more within the industry. It’s also nice to listen to people behind the industry – it feels more personal and relatable when a cool agency becomes a real person.
Lastly, what has working on this project meant to you?
It’s been great to work together. There’s something very refreshing to collaborating with someone you don’t know very well, it allows for creativity to take unexpected routes.
It’s always fun to try something completely new for me! And also really nice to meet Giada – let’s create some cool 3D stuff next. 👀